Even though the word “promise” doesn’t appear in any of these, they
still represent a commitment you make to someone else. If you fail to
keep your promise, you will disappoint someone or more than one.
But if you fail to keep your promises, eventually, you’ll stop
disappointing people. That’s because they no longer expect you to keep
your word. Of course, by then, you would have irreparably damaged your
reputation – and people will no longer consider you as being
Before making a commitment, always think about promise
fatigue. Setting low but realistic expectations is better than
setting high but unrealistic ones.